Getting AI To Work by Brennan McDonald
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Move your AI spend up
A 3-month experiment, drawn from Anthropic’s S-1, to test whether AI pays off in your business.
Oct 28
•
Brennan McDonald
6
6
Who says no to AI?
Someone has to. Make sure it’s intentional.
Oct 15
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Brennan McDonald
5
4
The AI dip
Where most AI projects die, right before they pay off.
Oct 9
•
Brennan McDonald
5
11
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AI is moving faster than your operating model
May 25
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Brennan McDonald
24
21
Anthropic gets slapped with export controls
Jun 15
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Brennan McDonald
24
10
7
The AI rollout playbook is broken
Jun 9
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Brennan McDonald
24
17
AI change is a people problem (and we know it)
Jun 29
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Brennan McDonald
24
31
I tested AI for 18 months. Here is what actually works.
Jun 24
•
Brennan McDonald
23
12
Your AI rollout is already political
Jun 1
•
Brennan McDonald
22
11
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Recent posts
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Your AI project is waiting on a decision
Most stalled AI projects trace back to a call nobody made.
Oct 1
•
Brennan McDonald
4
10
Why AI transformation starts as an audit
AI agents will help find the blockers
Sep 23
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Brennan McDonald
8
20
Why pay an accountant? Ask Claude
Xero’s influencer backlash reveals how AI could change what clients will pay for—and why accounting firms need an AI-first strategy.
Sep 11
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Brennan McDonald
5
5
Stop waiting to adopt AI
Small businesses do not need another roadmap, they need to start experimenting.
Sep 2
•
Brennan McDonald
8
5
10
The $100 bills hiding in your business
Your AI problem isn’t the technology
Aug 26
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Brennan McDonald
5
5
The six types of AI washing
When companies credit AI for job cuts and cost savings, the truth under the hood is often much more complicated.
Aug 20
•
Brennan McDonald
6
5
32:14
Should you worry about AI costs? - Live with Brennan McDonald
A recording from Brennan McDonald's live video
Aug 12
•
Brennan McDonald
6
8
The most expensive AI cost control mistake
The cheap model can sometimes be the more expensive option.
Aug 10
•
Brennan McDonald
7
11
AI can do the work. Your operating model can’t.
The real constraint is no longer the models, it is how your company learns and operates.
Aug 6
•
Brennan McDonald
7
9
You can’t empower your way to AI transformation
Giving teams AI tools and asking them to find use cases feels progressive. It doesn’t redesign how the organisation works.
Aug 3
•
Brennan McDonald
4
4
Better AI models are just the start
How AI-era operating model redesign needs to evolve
Jul 31
•
Brennan McDonald
5
7
Stop wasting your best AI models
Match each task to the right model, then use agents for the complex work that changes the business.
Jul 27
•
Brennan McDonald
8
17
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