Getting AI To Work by Brennan McDonald

Getting AI To Work by Brennan McDonald

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April 2026

Your AI Initiative Is Stalling: A 90-Day Reset
Most leaders fix the loudest friction, not the one in the way. Diagnose yours, then sequence the fixes.
 • Brennan McDonald
Your category-killer may not be founded yet
AI-first startups, the Uber budget story, and the people problem
 • Brennan McDonald
The 90-Day Reset for a Stalled AI Programme
What to say in the room when the current approach is not working
 • Brennan McDonald
The 5 hidden friction points blocking your team’s AI adoption
The AI adoption gap is increasingly a people problem, not a technology problem
 • Brennan McDonald
A Leadership Guide to Fixing AI Adoption at Scale
The failure is visible early. Few organisations recognise it.
 • Brennan McDonald
AI Change Management: Why People, Not Models, Are the Problem
The AI race is fierce. The translation gap is worse. What this week's news means for leaders managing people through change.
 • Brennan McDonald
Six Months Into Your AI Journey. Nothing Has Changed.
It hasn't been cancelled, but it hasn't succeeded either. 3 data points to check today.
 • Brennan McDonald
What I got wrong about AI adoption
Why AI initiatives stall inside real organisations
 • Brennan McDonald

March 2026

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