Getting AI To Work by Brennan McDonald
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I tested AI for 18 months. Here is what actually works.
Stop running vague pilots. A field-tested playbook for leaders.
Jun 24
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Brennan McDonald
21
9
Why your failed AI rollout is what you need
How to turn your change program around and win
Jun 22
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Brennan McDonald
21
10
Anthropic gets slapped with export controls
What does this mean for AI transformation around the world?
Jun 15
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Brennan McDonald
24
10
7
The AI rollout playbook is broken
Pilots, dashboards and consulting decks will not solve the hard part, people need to believe the new operating model has a place for them.
Jun 9
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Brennan McDonald
24
15
Cognitive security, epistemic erosion and AI detection tools
How I'm responding to the flood of AI-generated content everywhere all-at-once
Published on AI Risk & Response by Brennan McDonald
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Jun 6
Your AI rollout is already political
People do not hear AI announcements in a vacuum, they hear them after months of layoffs, hype, and anti-AI noise.
Jun 1
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Brennan McDonald
22
11
May 2026
AI is moving faster than your operating model
The real challenge isn't frontier hype, it's closing the gap between AI capability and organisational friction.
May 25
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Brennan McDonald
24
21
Shipping use cases matters more than the hype cycle
It's a good model, but what matters more is what you are actually doing with AI
May 20
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Brennan McDonald
21
18
7
AI buy-in is the wrong problem
Your team doesn't need clever words, they need proof AI works in your business
May 18
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Brennan McDonald
21
2
Stop doing cosmetic AI
ChatGPT licences and workflow tweaks are not transformation. AI demands a harder look at the whole business.
May 13
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Brennan McDonald
22
10
The playbook for building an intelligent firm
AI agents are drastically lowering coordination costs. Here is how to rethink your operating model and move past blockers.
May 11
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Brennan McDonald
16
4
What Coinbase’s AI Layoffs Mean For Your Operating Model
Brian Armstrong’s memo is a useful case study in AI-native teams, flatter management and the future of work.
May 6
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Brennan McDonald
19
19
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