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The AI control trap (and how to escape it)
Your teams are already using AI. Here's how to catch up →
Jul 10
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Brennan McDonald
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The AI control trap (and how to escape it)
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AI Won't Fire You - It'll Gigify You
Everyone's worried about the wrong thing. AI isn't replacing workers - it's turning them into Uber drivers. Even lawyers. By 2030, you'll be bidding for…
Jul 4
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Brennan McDonald
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AI Won't Fire You - It'll Gigify You
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June 2025
The Liquid Organisation
While you plan, AI-first competitors are moving at machine speed
Jun 27
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Brennan McDonald
9
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The Liquid Organisation
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The Triple Boundary Framework
Learn the triple boundary framework for managing capability, learning & coherence
Jun 20
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Brennan McDonald
10
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The Triple Boundary Framework
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The Intelligence Network
Most firms are a disconnected brain - AI is the connective tissue
Jun 13
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Brennan McDonald
10
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The Intelligence Network
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Make, Buy, or Automate
How The Intelligent Firm Wins In The AI Era
Jun 6
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Brennan McDonald
9
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Make, Buy, or Automate
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May 2025
AI, APIs, and the End of the Firm as We Know It
Forget traditional business structures. AI agents demand radical efficiency through APIs, forcing a complete overhaul of how businesses survive.
May 30
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Brennan McDonald
12
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AI, APIs, and the End of the Firm as We Know It
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Why Every Business Has 5 Years to Achieve 90% Operating Model Compression
Forget 10% efficiency gains. The AI era demands 90% operating model compression.
May 23
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Brennan McDonald
13
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Why Every Business Has 5 Years to Achieve 90% Operating Model Compression
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14
The Whiteboard Test: Is Your Business Ready for the AI Revolution?
When frontier AI can solve complex math, how many jobs are truly safe?
May 16
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Brennan McDonald
11
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The Whiteboard Test: Is Your Business Ready for the AI Revolution?
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Most AI Critics Are Wrong About Slop
Artificial intelligence will make everything better, faster, and cheaper
May 9
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Brennan McDonald
7
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Most AI Critics Are Wrong About Slop
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3
Stop Box-Ticking, Start Winning
Free your teams from the bureaucratic hurdles that kill innovation
May 2
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Brennan McDonald
5
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Stop Box-Ticking, Start Winning
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April 2025
Deep Reading In The AI Era
How Sustained Curiosity Is Your Greatest Asset in a World of Shortcuts
Apr 25
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Brennan McDonald
10
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Deep Reading In The AI Era
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