Archive - Getting AI To Work by Brennan McDonald

Why pay an accountant? Ask Claude

Xero’s influencer backlash reveals how AI could change what clients will pay for—and why accounting firms need an AI-first strategy.

Sep 11 • Brennan McDonald

Stop waiting to adopt AI

Small businesses do not need another roadmap, they need to start experimenting.

Sep 2 • Brennan McDonald

August 2026

The $100 bills hiding in your business

Your AI problem isn’t the technology

Aug 26 • Brennan McDonald

The six types of AI washing

When companies credit AI for job cuts and cost savings, the truth under the hood is often much more complicated.

Aug 20 • Brennan McDonald

Should you worry about AI costs? - Live with Brennan McDonald

A recording from Brennan McDonald's live video

Aug 12 • Brennan McDonald

32:14

The most expensive AI cost control mistake

The cheap model can sometimes be the more expensive option.

Aug 10 • Brennan McDonald

AI can do the work. Your operating model can’t.

The real constraint is no longer the models, it is how your company learns and operates.

Aug 6 • Brennan McDonald

You can’t empower your way to AI transformation

Giving teams AI tools and asking them to find use cases feels progressive. It doesn’t redesign how the organisation works.

Aug 3 • Brennan McDonald

July 2026

Better AI models are just the start

How AI-era operating model redesign needs to evolve

Jul 31 • Brennan McDonald

Stop wasting your best AI models

Match each task to the right model, then use agents for the complex work that changes the business.

Jul 27 • Brennan McDonald

Humans In The Loop - Substack Live with Brennan McDonald & Cory Blumenfeld

A recording from Brennan McDonald's live video

Jul 23 • Brennan McDonald and Cory Blumenfeld

47:50

The three lanes of AI decision-making

A practical decision map, so leaders, specialists and teams know what they own.

Jul 23 • Brennan McDonald

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