Getting AI To Work by Brennan McDonald
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The most expensive AI cost control mistake
The cheap model can sometimes be the more expensive option.
Aug 10
•
Brennan McDonald
5
4
AI can do the work. Your operating model can’t.
The technology is ready, but most operating models are not.
Aug 6
•
Brennan McDonald
7
8
You can’t empower your way to AI transformation
Giving teams AI tools and asking them to find use cases feels progressive. It doesn’t redesign how the organisation works.
Aug 3
•
Brennan McDonald
4
4
July 2026
Better AI models are just the start
How AI-era operating model redesign needs to evolve
Jul 31
•
Brennan McDonald
4
7
Stop wasting your best AI models
Most teams use AI for small tasks, while the biggest operating-model gains stay untouched.
Jul 27
•
Brennan McDonald
8
17
Humans In The Loop - Substack Live with Brennan McDonald & Cory Blumenfeld
A recording from Brennan McDonald's live video
Jul 23
•
Brennan McDonald
and
Cory Blumenfeld
10
5
47:50
The three lanes of AI decision-making
A practical decision map, so leaders, specialists and teams know what they own.
Jul 23
•
Brennan McDonald
19
3
The five-question AI ownership test
Test decision authority now, before delivery starts to stall.
Jul 20
•
Brennan McDonald
20
12
Five questions to unblock a stalled AI project
Expose the decision holding your AI project back.
Jul 17
•
Brennan McDonald
17
19
Stop cutting AI spend
The real costs are everything else
Jul 13
•
Brennan McDonald
21
21
How to cut enterprise AI spend levels
New models every few weeks, yet change management challenges remain
Jul 10
•
Brennan McDonald
19
22
June 2026
AI change is a people problem (and we know it)
Buying licenses is easy, psychological safety and buy-in is harder
Jun 29
•
Brennan McDonald
24
31
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