Who this is for
You have rolled out AI and your people are not using it. You are a senior leader watching an initiative go nowhere, or a business owner whose team sat through the training and went straight back to the old way of doing things. You already know AI matters. What you need is a playbook for getting it working.
What you get (free)
Articles about AI adoption and why it stalls. Most articles pick apart a specific reason things are not moving (solving the wrong problem, people going through the motions, leaders sending signals they cannot see) so you can work out where you are stuck. I also write about wider AI developments when they matter for how you run things.
What you get (paid, $19/month or $199/year)
The full archive, subscriber-only posts, and the tools to do something about it. Playbooks (delivered as Google Docs) with scripts, action plans, and frameworks you can take into your next conversation with your team. Not theory. Not something to file away.
Most readers expense this as professional development.
Who writes this
I spent twelve years running technology and change projects in financial services across Australia and New Zealand. Regulatory deadlines, global teams, the politics of getting things done in large and small organisations. The friction patterns are the same whether you have 150 people or 15,000. I built the 5C Adoption Friction Model from those patterns and applied it to AI adoption.
If you need more than tools
The AI Adoption Diagnostic ($500, 90 minutes) gives you an outside perspective on what is actually going on. You will leave knowing which friction point matters most and the two things most likely to make a difference.
Book a paid call: https://calendly.com/brennan-mcdonald/ai-change-leadership-intensive
© Brennan McDonald. Published by Digital Content Operations LLC.
