Getting AI To Work by Brennan McDonald

Getting AI To Work by Brennan McDonald

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The AI rollout playbook is broken
Pilots, dashboards and consulting decks will not solve the hard part, people need to believe the new operating model has a place for them.
 • Brennan McDonald
Cognitive security, epistemic erosion and AI detection tools
How I'm responding to the flood of AI-generated content everywhere all-at-once
Published on AI Risk & Response by Brennan McDonald • 
Your AI rollout is already political
People do not hear AI announcements in a vacuum, they hear them after months of layoffs, hype, and anti-AI noise.
 • Brennan McDonald
AI is moving faster than your operating model
The real challenge isn't frontier hype, it's closing the gap between AI capability and organisational friction.
 • Brennan McDonald
Shipping use cases matters more than the hype cycle
It's a good model, but what matters more is what you are actually doing with AI
 • Brennan McDonald
AI buy-in is the wrong problem
Your team doesn't need clever words, they need proof AI works in your business
 • Brennan McDonald
Stop doing cosmetic AI
ChatGPT licences and workflow tweaks are not transformation. AI demands a harder look at the whole business.
 • Brennan McDonald
The playbook for building an intelligent firm
AI agents are drastically lowering coordination costs. Here is how to rethink your operating model and move past blockers.
 • Brennan McDonald
What Coinbase’s AI Layoffs Mean For Your Operating Model
Brian Armstrong’s memo is a useful case study in AI-native teams, flatter management and the future of work.
 • Brennan McDonald
What’s your AI budget for 2026?
Enterprise AI spend is exploding. The harder question is whether it will actually pay off.
 • Brennan McDonald
Your AI Initiative Is Stalling: A 90-Day Reset
Most leaders fix the loudest friction, not the one in the way. Diagnose yours, then sequence the fixes.
 • Brennan McDonald
Your category-killer may not be founded yet
AI-first startups, the Uber budget story, and the people problem
 • Brennan McDonald

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Getting AI To Work by Brennan McDonald

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