Getting AI To Work by Brennan McDonald

Getting AI To Work by Brennan McDonald

The AI control trap (and how to escape it)

Your teams are already using AI. Here's how to catch up →

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Brennan McDonald
Jul 10, 2025
∙ Paid

This week, I’ve been researching the control paradox.

The Control Paradox in 60 Seconds

  • Your bureaucracy operates at human speed, AI at machine speed

  • Your teams are already using AI (with or without your permission)

  • More control = less innovation. Tradeoffs are real.

  • Four governance models work: destination-setting, boundaries, machine governance, and shape-shifting

  • Start small, fail fast, scale what works, and disrupt yourself before your competitors do

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