Brennan McDonald's Newsletter

Brennan McDonald's Newsletter

Why Your Smartest People Are Your Biggest Problem

Smart people need smart change strategies. Let's design yours.

Brennan McDonald's avatar
Brennan McDonald
Sep 18, 2025
∙ Paid

Hi there,

The smartest people in your business are the biggest strength and biggest risk to your AI transformation. If you can’t get them onboard and championing change, your AI transformation is at serious risk of failure.

RAND notes that by some estimates, more than 80% of AI projects fail. Boston Consulting Group found only 4% of companies creating substantial value from AI in 2024.

The difference? Whether your smartest people are fighting you or fighting for you.

Your Best People Determine Everything

Your experts aren't obstacles. They're the only path to success. But right now, they're blocking AI transformation because you're not investing enough in them.

When smart people champion AI, everyone follows. When they resist, everyone has permission to fail. Prosci's research shows projects with excellent change management are 6 to 7 times more likely to meet objectives. But here's what nobody measures: when your top performers lead that change, the multiplier explodes.

MIT CISR studied 72…

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