Why AI Winners Do More, Not Less

Focus wins. Except it doesn't anymore. Here's what Anthropic figured out that changes everything.

Hi there,

We've all been taught the same thing about business: pick one thing and be amazing at it. Focus wins. But something different is happening in AI right now.

Look at Anthropic. In mid-2024, Claude was a chatbot. Thirteen months later, it could write code, create documents, handle compliance work, and connect to company databases. They went from chatbot to core enterprise infrastructure faster than most companies ship a product roadmap.

According to traditional business strategy, this should fail. Companies are supposed to die when they spread themselves too thin. However, Anthropic continued to add capabilities, and each one seemed to strengthen rather than dilute its position.

What Anthropic Actually Did

Over the last 2 years, Anthropic rolled out a series of additions to its Claude model and the associated products. Connections to…