Brennan McDonald's Newsletter

Brennan McDonald's Newsletter

Stop Box-Ticking, Start Winning

Free your teams from the bureaucratic hurdles that kill innovation

Brennan McDonald's avatar
Brennan McDonald
May 02, 2025
∙ Paid

Hi there,

Today I’m going to write about why box-ticking and risk-aversion is the biggest threat to innovation, especially when it comes to innovation driven by AI. If people wanting to manage risk get too focused on process, then challengers will disrupt incumbents at an almost unfathomable pace with accompanying societal disruption through substantial job losses.

The Big Company Puzzle

Business is all about trial and error. Fresh ideas are a key ingredient of success. If you’re not figuring out how to deliver faster, better and cheaper for your customers, one of your competitors will!

Big companies have a lot of resources - yet they often struggle to come up with great new ideas and execute them successfully. This is partly because as any firm grows in size, it becomes more and more bureaucratic unless it has a founder or CEO with an iron focus on efficiency and winning.

This development over time of processes, procedures and controls to regulate change and coordinate across functions, c…

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