On Studio Ghibli

Why OpenAI's new 4o image generation model rocks

Hi there,

I hope by now you’re having fun with AI too. I didn’t intend to write so much about AI as I have, but this newsletter is all about sharing what I’m up to with you and AI is truly dominating most of my spare bandwidth at the moment!

This week I’m going to write about the Studio Ghibli moment in image generation, what this means for workflows, and why this time could be different when it comes to net job losses.

Part 1: How Studio Ghibli Remixing Won The Internet

This week I did what everyone else on the internet did and turned some historical photographs into Studio Ghibli versions using Open AI’s next 4o image generation model.

How did one use case of an image generation tool capture the world’s imagination so quickly? I think partly it’s because of how Japan has chosen to regulate AI training data - they’re much more permissive than other countries.

For artists and creators - this sort of thing is traumatic. Art that took years to learn how to create is reduced to text based adju…