Getting AI To Work by Brennan McDonald

Getting AI To Work by Brennan McDonald

From Denial to Acceptance: Mapping the AI Adoption Journey

The grief cycle of AI adoption is real. Discover the three orders of consequences reshaping our world

Brennan McDonald's avatar
Brennan McDonald
Jul 23, 2025
∙ Paid

Hi there,

The AI vibe is shifting, and today I’m going to share why that matters for AI adoption and how we choose to manage the societal consequences of this change.

The grief cycle is real.

Denial → Anger → Bargaining → Depression → Acceptance.

Every week, more people move from one stage to the next.

The grief cycle bleeds into the technology adoption curve.

What’s the difference in the end?

Eventually, even the biggest AI sceptics will entrust complex tasks to AI agents.

They will vibe with the AI model of their choice.

They’ll say thank you.

What Is The AI Vibe?

The AI vibe is an attempt at describing an emerging cultural trend.

Since leaving my corporate job in February 2025, I’ve spent hundreds of hours and thousands of dollars on everything AI-related.

Prompting, building, debugging, researching, analysing, writing, thinking.

Going hands-on with the AI tools is the best and most efficient way to learn.

At the same time I’ve been learning, the hype and rhetoric surrounding AI have skyrocketed.

…

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