Brennan McDonald's Newsletter

Brennan McDonald's Newsletter

Artifical Intelligence and Transformation

Brief a consultant or start with a natural language chat prompt?

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Brennan McDonald
Apr 11, 2025
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Hi there,

I didn’t plan for this Substack to turn almost entirely into an AI realism channel but that’s where I find my thinking going. There was so much noise and market volatility that a number of cool announcements in the AI space were missed: Firebase Studio from Google, which lets you build an application from a natural language prompt and deploy it, for example.

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I also got access to Manus - and it is as good as the hype. My focus is vibe coding a risk tool in Windsurf but hopefully next week I’ll get to do more testing of Manus.

This week I’m going to write about the old approach to business transformation, how AI will disrupt this, and what this means for the future of business.

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Part 1: The Old Approach to Transformation

How does a new CEO start a transformation? After a period of listening and learning, they typically arrive at a new vision for the organisation. They may h…

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