Marketing and operations are a surprise entrant for me. Customer service isn't a surprise as much. Personally, I have used AI workflows in marketing, but wasn't aware that it has already become a domain getting real productivity benefits at large (to be honest, I have gone a long way back and forth this year on how far AI helps). Thanks for sharing this data, Brennan. Oh and those patterns. They really seem to offer a practical way to get started!
Successful teams are weaving AI directly into their daily work in service, marketing, and operations. Everyone thinks agreeing on the software is the hardest part of procuring it, but it's actually getting your employees to adopt it at scale.
Really clear breakdown of where the real wins are showing up today.
Customer Support has shifted massively! No coming back. Interesting analysis on other functional uses developing ⭐
These tools are pulling ahead. Not by shouting about it, but by working differently — faster, more focused, more adaptive.
The tools are evolving too. Not louder, just smarter.
This is an astute analysis...
Focusing on the organizational side of AI adoption...the change management, training, and clear metrics...is truly the most important component.
Marketing and operations are a surprise entrant for me. Customer service isn't a surprise as much. Personally, I have used AI workflows in marketing, but wasn't aware that it has already become a domain getting real productivity benefits at large (to be honest, I have gone a long way back and forth this year on how far AI helps). Thanks for sharing this data, Brennan. Oh and those patterns. They really seem to offer a practical way to get started!
Successful teams are weaving AI directly into their daily work in service, marketing, and operations. Everyone thinks agreeing on the software is the hardest part of procuring it, but it's actually getting your employees to adopt it at scale.