Brennan McDonald's Newsletter

Brennan McDonald's Newsletter

Why Smart Leaders Are Still Hesitant About AI

(And What They're Missing)

Brennan McDonald's avatar
Brennan McDonald
Oct 21, 2025
∙ Paid

Hi there,

Most organisations haven’t moved past the pilot phase with AI.

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Many haven’t started at all.

Your caution makes sense. You’ve seen technology hype cycles before. You’ve watched budgets disappear into tools that promised transformation but delivered nothing. You’re responsible for real teams, real budgets, and real outcomes.

After spending 2025 testing AI tools extensively, I’ve noticed something: most decision-makers haven’t experienced what these systems can actually do right now. That gap matters.

The Experience Problem

The most vocal AI sceptics I encounter haven’t used premium tools with extended reasoning capabilities. They haven’t tried to build side projects with agentic coding tools.

They tried free ChatGPT once. It gave generic responses. They moved on.

You wouldn’t evaluate enterprise software based on a limited free trial a…

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